PetcareMarketingThatconnects
We help petcare brands build deeper connections with pet owners with strategic marketing services from creative content and D2C strategy, to digital performance and paid media.
Our services
Creative & Content
Campaigns, brand assets, video, photography and content strategy that captures attention and drives engagement across every channel.
D2C Brand Strategy
End-to-end, direct-to-consumer strategy — from brand positioning and audience insight, to customer journey mapping and conversion optimisation.
Digital Marketing
SEO, paid search, social media management and performance marketing tailored for the petcare sector and its unique audiences.
Owned & Paid Media
Integrated media planning and buying across owned channels, programmatic, social paid and display — maximising reach and ROI.
Our work
Mars Petcare
Since 2022, leading global brand, Mars Petcare, has trusted SWC with major product brands from their international portfolio, including WHISKAS®, Cesar®, James Wellbeloved™, Perfect Fit™, and Natusan™, to enhance their content marketing across the UK and Europe. Our comprehensive role covers a variety of campaign executions from always-on through to tactical and new journey creation, involving creative, content planning, activations and competition marketing and ideation, research, copywriting and transcreation into key languages, and design and artwork of all eCRM, motion and accompanying assets.
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Overview
WHISKAS®
Brand activations designed to bring on the purrs
SWC acts as an extension to the WHISKAS® marketing team, delivering a comprehensive communications programme spanning creative development, eCRM campaigns and international multi-market digital channel strategy.
- Creative concept development and brand campaign execution
- ECRM strategy and campaign delivery across UK, France, Germany and Poland
- Digital-first content creation, including rich media and video assets
- Multi-channel campaign management and performance optimisation
- Localised copywriting and transcreation for European markets
Case Study
WHISKAS® Purradise™
Welcome to the ultimate haven of cat happiness
WHISKAS® asked SWC to support the launch of their Purradise™ promotion, a global brand activation designed to strengthen awareness, engagement and affinity to the WHISKAS® brand. SWC developed a dual-phased, international multimedia campaign, driven by a targeted eCRM programme, to bring this new brand world to life.
Case Study
Cesar®
A multi-market invitation to love like crazy
CESAR® approached SWC to help them launch a new eCRM programme to extend the Love Like Crazy brand campaign to engage and excite audiences in the UK and Italy, including strategy, copywriting and campaign content.
- Campaign strategy
- Content creation
- eCRM campaign creative and content
- Copywriting and transcreation
- Digital assets
- Paid & owned social content
Case Study
James Wellbeloved™
Naturally healthy multi-market campaign and content delivery
We deliver comprehensive marketing services tailored for the naturally healthy, heritage petfood brand, James Wellbeloved™, including campaign strategy, content, copywriting and transcreation.
- Campaign strategy
- Paid & owned social content
- Copywriting
- Transcreation
- Digital assets
Case Study
GBGB
Share your life with a greyhound
A strategic partnership to promote greyhound welfare and raise awareness of greyhound adoption through digital-first campaigns, driving engagement with new and existing audiences across the UK.
- Branding and creative development
- Copywriting and content creation
- Website design and build
- Digital campaign planning and execution
- Social media strategy and assets creation
- Videography and photography
What our clients say
“The team is very hands-on with every project and develops best-in-class content. They fully dive into our brands to understand their uniqueness and help them go further. Fast turnaround time with top quality.”
Head of Content Marketing
MARS Petcare
“Thanks for all your amazing work on this campaign. The content looks amazing and is already going down really well with our stakeholders and audiences! I appreciate everyone going above and beyond.”
Commercial Director
GBGB
“We love SWC for their high quality and creativity, respect of deadlines and priorities, great relationship with the team and flexibility to accommodate urgent requests.”
Marketing Manager
MARS Petcare
How we work
We offer our clients complete flexibility when it comes to engagement models. We appreciate that budget allocations can sometimes be subject to changes or issued in installments. The following options allow our clients to focus on delivering their marketing plans without being constrained by budget concerns.
Retainer
A dedicated team embedded in your business, providing ongoing strategic and creative support with agreed monthly costs and any unused hours rolled into the next month.
- Dedicated account team
- Monthly strategy sessions
- Flexible resource allocation
- Priority response times
- Quarterly business reviews
Project
Scoped, fixed-fee delivery for defined campaigns, launches, or strategic initiatives with clear milestones and deliverables.
- Fixed scope and timeline
- Clear deliverables and milestones
- Dedicated project manager
- Post-project reporting
- Knowledge transfer on completion
Ready to elevate your petcare marketing?
Get in touch to discuss how we can support your growth.